❶ Constant Contact
Constant Contact is one of the most recognized names in the email marketing system business. In the market for over a decade, it has evolved and today serves more than 650,000 customers. Building on their core competency in email marketing they have done well on the features front.
Aside from having an effective and easy-to-use system, they have added on many features that are invaluable such as event management, social campaign capability, and even user survey tools. For an all-in-one top-of-the-line solution, these are the go-to guys.
Support is also comprehensive in the form of live chat, email, and a forum with a sizeable community. Best of all, you can sign up with them for a one-month free trial to test out their services. After the trial period, prices vary depending on the number of email contacts you have.
Starting Price: Free Trial then Starts from $20/mo
Best For Small to large businesses and companies with niche requirements such as event management.
One of the biggest competitors to Mailchimp, AWeber offers some great pricing plans. Their basic email marketing plan starts at $19 for up to 500 subscribers and no limit on emails. The tool also offers quarterly or yearly billing options to its users. The tool offers some attractive features such as mobile responsive emails.
This is great since today, almost all emails are accessed via smartphones. You get access to some great newsletter templates so that you can either use them as is or you can use your layouts designed by your in-house graphic designer. The tool has email automation as well as an integrated email SignUp form feature.
Another great benefit of the AWeber email marketing tool is that you can tag your emails so that they are sent based on subscriber behavior and you can also easily track and report the campaign performance.
AWeber also offers access to its stock library of over 6000 images to its customers, which is a huge bonus for any small business on a budget.
Drip is a powerful email marketing platform for e-commerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation and personalization easy.
They offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, list groups, and a visual workflow builder. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart e-commerce marketing automation.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for e-commerce websites and business owners who want more advanced features.
Drip offers a free account for up to 100 subscribers. After that, their plans start from $49 / month which includes all their features.
SendInBlue is a powerful email marketing solution for those on a low budget since it comes with a free plan.
SendInBlue is another young email marketing platform. They were originally built to send transaction-based emails, but now they’ve combined the power of both email and SMS campaigns into one unique platform.
Overall, it’s very easy to use and has a generous free plan, since the plans are based on the number of emails sent and not the number of contacts. Included are typical features like list management, campaign reporting, and email layout optimization.
You’ll find a variety of third-party integrations too.
However, if you want to get access to the most advanced features, then you’ll need to upgrade to one of the most advanced plans.
Who should use this email marketing software?
SendInBlue is great for businesses or individuals who send a ton of emails. Since pricing is based only on email volume, and not contact list size.
ActiveCampaign allows you to create drip emails that are driven by subscriber interaction, behavior, interests, location, history, and more. With this tool, you can automate the entire life cycle of a subscriber or customer.
You can also use ActiveCampaign Tags + OptinMonster to activate drip campaigns based on the subscribers’ behavior on your website.
If you need a tool that handles marketing automation, comes with a built-in CRM, and performs multi-channel marketing, ActiveCampaign could be the one for you.
GetResponse checks all the right boxes for an email marketing system. You can upload a mailing list to their servers, then craft your marketing emails to be sent out to the list. Even automation is taken care of and there is a comprehensive analytics suite for your data collection needs.
They currently have about 350,000 subscribers in 183 countries around the world and sells itself as one of the easiest to use in the market. Availability is very high, thanks to localization in 27 languages, so almost anyone from anywhere can use it. If you have problems, support is available via live chat, phone, and email (of course!).
Their plans are segregated by the number of emails in your database but all the core benefits of the GetResponse systems are available to all plans. This includes free templates, responsive emails (so viewing on mobile will be taken care of as well!), and email segmentation for more effective marketing.
Starting Price: Free 30-day Trial followed by $15/mo for 1,000 subscribers
Hubspot pioneered the word ‘inbound marketing’ and built an all-in-one CRM, email marketing automation, content management system, and landing page builder platform for small businesses. While this is their strength, it’s also their biggest drawback.
Hubspot, in my view, tries to achieve too much with none of it being done well. Their automation platform is extremely limited in comparison to ActiveCampaign’s, and their CRM often feels overly complex.
However, the advantage of Hubspot offering everything in one place is that Hubspot’s analytics are excellent. Want to see an email campaign’s conversion rate from leads captured at that expo you sponsored last year? No problem.
Another major downside with Hubspot is price creep. Hubspot may appear very affordable to start with, but the pricing can quickly get out of control.
One former client of mine started using Hubspot for about $50/month, but after adding a few extra features and growing his list he was soon paying $2,000/month which had to be paid annually. For many small businesses, there’s a big difference between $50 leaving the bank account and $24,000 – especially when other tools can offer similar (or better products) at a fraction of this amount.
❽ Keap (Infusionsoft)
Keap is one of the oldest and most renowned email marketing services. The tool has been designed keeping in mind automated funnels and landing pages. Using an infusion soft, you can set up trigger emails for all possible and imaginable circumstances. You can also use the funnel system wherein you can set triggers based on already known triggers.
For instance, your subscriber has clicked on offer and added the items to their cart, but not completed the purchase. You can set a trigger which then mails such customers prompting them to finalize the purchase to benefit from the offer.
While it is one of the most sophisticated and powerful tools available for email marketing today, its complex system makes it a hard sell.
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit allows you to easily offer content upgrades and incentives with email SignUp forms. It also comes with easy to manage auto-responders allowing you to send drip emails.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
ConvertKit offers email-based support and has an extensive knowledge base with great learning material.
A lot of ConvertKit features are specifically designed for creators and professional bloggers, that’s why we rate them the best email marketing service for professional bloggers.
ConvertKit offers a 14-day free trial, and its pricing starts from $29/month. They also offer a 30-day refund policy.
Use Reach Mail’s Message Testing feature to see a direct performance metrics comparison of as many as five individual email campaigns. This feature also takes into account different subject lines or content within each email, so you can optimize the subject line wording or determine how any given email performs in contrast to others.
Through this feature, you can also decide on the percentage of your subscriber list that should be used to test the message. Once the ‘test campaign’ has finished, the system will generate a snapshot report highlighting open and click rates for each version. All you need to do is select the best-performing one and schedule the rest of your emails.
Reach Mail also gives you the option to choose from several hundred email templates or let one of their designer’s custom-design it for you.
Advanced tracking lets you see who clicked on your links, how many users forwarded your message or who opted out. From there on, you can send a follow-up email campaign to the users how clicked on specific links.
Reach Mail starts from $10 per month to $70/month.
⑪ Benchmark Email
Free Plan: Up to 2,000 subscribers and 14,000 emails per month
Paid plans: Start at $13.99 per month
Benchmark Email allows you to send beautiful, responsive campaigns in minutes with customizable email templates. The free starter plan allows you to send email campaigns to up to 2,000 of your subscribers. All paid plans include Automation Pro and personal contact follow-up tools (CRM).
The free plan includes a wide range of email features, including the drop and drag editor, responsive templates, and multiple forms, campaigns, reports, and integrations. You do need a paid plan, however, if you want to engage in A/B testing and targeted email. All plans with 2,500 subscribers and above include 133 features.
Sendx is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos, and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sendx robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened, and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
Free plan: May be requested
Paid plan: Starts at approx. $7.49 per month
⑬ Fresh Service CRM
Freshwork CRM is a email marketing software that sends, tracks, and delivers emails for both marketing and transactional purposes. Passport, its intuitive drag-and-drop editor, lets you create email campaigns easily with free and responsive email and newsletter templates. What makes this great is that you can personalize the email and see how it looks like from the receiver’s end to ensure it’s well-crafted. Moreover, it integrates with REST and SMTP servers to guarantee delivery. This way, you can be sure that your emails aren’t getting lost or ending up in the spam folder.
Freshwork also prides itself on its analytics capabilities. It has a campaign comparison system that lets you develop campaigns based on previous performance and future performance forecasts. In a nutshell, it analyzes how your customers are responding to your campaigns, collects the data on click or view rates, and provides you with comprehensive reports that you can pull insights from later on.
The Freshwork marketing automation plan allows you to send emails and . This is inclusive of full API access, unlimited contacts, advanced email editor, and advanced statistics.
Freshwork offers some of the most affordable email marketing plans on the market. They have a lot of apps and integration to boost your business. It comes with all the premium features and can handle unlimited emails monthly. They also have a crystal clear goals in setting up campaign that comes with expert deliverability support. They have bounty resource for any serious online business.
⑭ Gist Emails
marketing solution based email cloud helps companies of all sizes to design, automate, and manage marketing campaigns across various email platforms, channel listings, and more through a box unified command.
Very easy to design professional and attractive newsletters that increased traction and are very successful.
I love that fact Gist CRM easy for me to create a beautiful email newsletter and looking to save it as a template to customize each month before shipping out.
For me, the tool is very helpful in solving my problem in an amazing way. I still use it today and I am very satisfied.
It is a great service at all. It provides a great service to someone who is not from the world of technology and wants to manage your news without falling into coding.
Free forever trial available and the premium starts at $29/mo.
What is Sendpulse? Email delivery. Simplified. email infrastructure based on cloud Sendpulse relieves companies of the cost and complexity of maintaining custom email systems. Sendpulse provides reliable delivery, scalability, and real-time analysis along with personalized brand integration a breeze flexible API.
Sendpulse offers amazing analysis and reporting. You can check what messages are delivered, which are marked as spam, and more. Sendpulse also lets you download data in order to look through it locally.
Sendpulse offers the following key features:
- Email open monitoring
- Clickthrough rate
- Tracking unsubscribe
Free trial available and premium plans start at $14.95/mo.
Omnisend is a sophisticated eCommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes, and gift boxes to further optimize your email performance.
Free plan: Up to 15,000 emails per month and 2,000 emails per day
Paid plan: Starts at $16 per month
⑰ Pabbly Emails
Pabbly is a modern email and online business solution, provider. They made it their mission to help other professionals in the industry to engage their customers efficiently but personable. Pabbly is well-known for providing a comprehensive marketing platform that can easily grow with your enterprise. It is built with best-in-class tools for email marketing, inbound marketing, budgeting, and consumer engagement.
Why Choose Pabbly?
Created by Marketers for Marketers. The people behind Pabbly have experience in the marketing industry, so you can be sure that they understand the difficulties of the process. They use this knowledge to develop solutions that simplify your marketing operations.
Great Company Values. Pabbly operates with these core values in mind: Customer Passion, Results First, Speak the Truth, One Team, and Aspire to be Great. This is what allows them to deliver unparalleled products and services that suit your business.
Reliable Customer Service. Pabbly values the insights of their customers. They make it a point to listen closely to their concerns and suggestions. By doing so, they can fine-tune their software solutions to continue to give you the best possible user experience.
Stripo is one of the youngest tools on this list. It’s also one of the simplest, but don’t let this simplicity fool you. A lot of email marketing tools pile on the features, Stripo strips things down to what’s essential.
This simple service has caught on, however, as they serve a wide international audience and the tool is available in multiple languages.
It’s very easy to use, beginners’ delight! The interface is intuitive and you can create emails pretty quickly. There are some basic and flexible templates and are modern and minimalist.
There aren’t any super-advanced automation or analytics features, however. It’s best for users who want to keep things simple.
Maropost, an email automation program built specifically for developers. Unlike the previous products on this list, this platform doesn’t offer drag-and-drop navigation, so it might not be ideal for users with minimal technical know-how. However, if you are looking for the complete flexibility to configure your campaigns and have IT experts by your side, this will be a boon for you. For one, it has an API-first architecture that is engineered for reliability. It also comes with a robust sending infrastructure and advanced email validation that lets you send transactional emails in bulk without worrying about them bouncing back or ending up in spam.
Maropost also comes with powerful tracking and analytics tools that let you access searchable logs and helps you remain up-to-date on the status of your email campaigns. You can even tag certain data so that it is easier to pull information for A/B testing later on.
Free plan: Free Trial Available
Maropost has a free plan that lets you test the system through the demo request. This is inclusive of all the features that the platform has to offer.
Maropost only starts charging users once they surpass the 1000 email/$1. The higher number of emails you send, the lower the cost.
Activetrail has a prominent WYSIWYG (what you see is what you get) editor, image hosting, HTML as well as plain text emails, and a host of features you’d want to have in email marketing software.
This tool is ideal for businesses that require a wide spectrum of features to run their campaigns but often lack the large subscriber lists.
Activetrail requires account verification, to do this, you’ll have to sign up, then follow the SMS authentication process.
Their free plan gives you 1,000 contacts with unlimited emails. For up to 3,000 contacts, you need to get the $9.90/month Mini Hero plan. The Hero plan gives you as many as 5,000 contacts at $19.90. And, the Super Hero plan can be had for $39.90 for up to 10,000 contacts.
From conversations with current and former Ontraport customers, it seems Ontraport has found their niche in information product small businesses (such as coaches and fitness gurus). Outside of these niches, there may be better email marketing tools that cost less.
Ontraport is a good product with a fantastic user community, and it has undergone several major updates over the past year or so. Starting at $79/month for just 1,000 contacts, it’s on the pricey end of the scale (for comparison, ActiveCampaign charge $17/month for 1,000 contacts).
As its name indicates, you can use Campayn to build quality email campaigns. If you only have a small email list (fewer than 500), then you can access their free Basic Plan. This offers all the core features.
As with most modern email marketing tools, Campayn features a simple drag and drop interface. You can set the perfect backdrop for your email message with a beautiful design that reflects your brand. You can use one of their templates or design your own.
It includes a contact manager that helps you keep your contacts up-to-date and track how they’re interacting with your emails. You can segment your list.
Campayn provides numerous options for designing sign-up forms, including website forms, hosted forms, Facebook forms, and pop-up lightbox forms.
It also makes life easier by enabling you to automate your most popular email marketing campaigns based on triggers for key customer activities.
Once you’ve started sending emails, you can track the success of every email campaign with detailed, real-time reports that allow you to see who opened it.
Free Plan: Up to 500 subscribers and 12,500 emails per month
Paid plans: Start at $19 per month
A recently launched marketing automation company, mailKitchen has created an email marketing tool with its IT experience and e-marketing skills. The tool has a customer-oriented and understandable interface. Being a multichannel marketing tool, it is one of the best-automated marketing tools for a small business.
You can create and send emails, text messages, and web-push using this tool. Using its email editor, business owners can create scenarios defining the time or situation, recipient, and where to send certain messages.
One of the biggest benefits of choosing this tool is that its free plan is also loaded with features that can be used by beginners as well as advanced users.
The free trial allows up to 10,000 emails per month, whiles premium plan starts at$1
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger, and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age, and job role.
Free plan: Up to 2,500 subscribers and 15,000 emails per month
Paid plan: Starts at $7.88 per month
iContact is a software provider catering to small and medium businesses worldwide. Established in 2003, they have since offered best-in-class email marketing software solutions that are scalable to serve the needs of different professionals. They have a business solution called iContact Pro that offers advanced marketing automation. It is built not only for powerful email marketing, content management, and social monitoring, it also provides in-depth reporting and CRM capabilities.
Why Choose iContact Pro?
- Serves Various Industries. iContact offers its services not only to marketers but also to nonprofit organizations, real estate firms, finance companies, tourism agencies, educational institutions, and other companies. With this said, you can be sure that they have expert email marketing solutions for you, no matter what industry you may be in.
- Award-Winning Company. Awards may not be the sole measure of success, but it says a lot about a company and the quality of their products. In the case of iContact, they have been recognized by the Triangle Business Journal, Blogging Pro, and other reputable organizations for their work.
- Backed by an Industry Leader. iContact is a company under Cision, a global media intelligence firm. With this major conglomerate by their side, they can create industry-leading software solutions that not only optimize email marketing efforts, but also work seamlessly with various other platforms that Cision offers.
Free Plan Available
Premium start at $30
SendX prides itself on being a simple email marketing solution aimed at non-marketers. One of their most unique features is “Opti-Send technology” which automatically resends campaigns to contacts who didn’t open the first email, boosting open rates. This has been considered a best practice in the email marketing space for many years, yet is surprisingly manual to set up in most email marketing tools.
Out of all of the email marketing tools in this article, SendX is the second most affordable at three different price points (explained in more detail below), though their lowest-priced plan starts at $29.99/month, which we felt is relatively expensive at a starting price (ActiveCampaign, by comparison, starts at $9/month).
Email Octopus runs via Amazon SES. It offers all the main features required for email marketing and automation. All its plans follow a “fishy” theme, and the name of the free plan is the Shrimp Plan. This plan allows you to run email campaigns only, with the emails including Email Octopus branding. The sending stats are only kept for 90 days. Although Email Octopus permits you to send unlimited emails, Amazon charges you $0.10 for every additional 1,000 emails, once you exceed 62,000 emails per month.
The paid plans (which start with a 10,000-subscriber limit) allow both email and automation, send unbranded emails, and keep the stats forever.
All users have access to email marketing templates. You can also upload your own, with no limits on the number of templates. You can use Email Octopus to send beautifully designed newsletters or simple personalized plain text emails.
You can use their hosted forms, to collect email addresses without any complex integrations or code. Alternatively, you can use their embedded forms or WordPress plugin and collect subscriber information on your website, without writing a line of code.
Email Octopus provides real-time analytics on your campaigns.
Free Plan: Up to 2,500 subscribers and unlimited emails per month
Paid plans: Start at $20/month
Pardot is a great email software solution for small-to-medium sized businesses. The tool has proven to be highly successful in B2B marketing with its state-of-the-art CRM features. The prices start from $1000 per month and go to a whopping $3000 a month. These packages have been priced on a higher side considering the premium features it has to offer.
It provides unbeatable ROI tracking and analytics. You can also customize and manage the campaigns from within the marketing suite itself. The lead deck or dashboard provides real-time activity updates.
One of the key features of this tool is the easy integration with Salesforce. Hence being a small business, it makes sense to invest in this otherwise great tool is if you are already using Salesforce as well.
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.
This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.
MoonMail describes itself as the next generation omnichannel communication platform. This means that it includes email, SMS, Voice, WhatsApp, Messenger, and Bots.
The Free Forever plan allows you to send up to 300 emails/month for free – one campaign per day to a maximum of 10 recipients per campaign. This is quite a limitation, so most people will quickly move on to the Starter pack.
Free plan users still have access to a powerful drag and drop editor, although MoonMail’s branding appears in the footer if you are on the Free plan.
It is ok for beginning firms, however, as you can build a list of up to 2,000 recipients and begin segmenting them. Once you have segments of greater than 10 people, however, you will have to move into the Starter Plan, though.
Free Plan: Up to 2,000 subscribers and 300 emails per month
Paid plans: Start at $21 per month
Emma is another powerful email marketing tool towards the expensive end but highly useful for small businesses. While some users have found certain features and functions laborious, some noted their interface to be intuitive.
You can choose from their theme-based sign up forms and emails from more than 100 premade templates. The tool offers A/B testing and custom software integration.
One of the key features is that you can use segmentation for custom subject lines for your emails which can increase the open rates substantially.
One of the major downsides is that their minimum package is for 2500 subscribers list, making it unfit for businesses without an accomplished mailing list.
The pricing starts at $89 per month and goes up to $729 per month. Although there are trials at each level and their support team needs to be contacted to sign up.
Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. You can design behavioral email campaigns based on your subscribers’ information and/or activities.
You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing the open rate and click-through rate as well as ROI.
This tool provides you with a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results.
You can even integrate it with some of your favorite apps to seamlessly pass on vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails.
If you work in eCommerce and want to have a solid live chat and email service on your website, Intercom is certainly checked value. There are many other tools out there, but at the end of the day, you have to choose what is important to your business and go with that.
Intercom is great for startups – it has many features that you will need to successfully communicate with prospects and customers. As for us, we outgrew Intercom and wanted a more robust CRM platform automation and marketing that also integrate with our SQL database.
Both administrative and user, usability, and overall depth of just what you can create with the product are very impressive. It allows a large amount of customer support to automate and simplify delivery through its articles and knowledge base that will grow constantly.
Although this is not the biggest feature, as a user, I like that he is focused on getting you an answer / fastest possible resolution given the same input method. Type “adding users” in an application with the Intercom carrier will quickly provide you both articles that can potentially solve your problem also quickly deploy a CSM to you to answer directly if he was a bit more complex.
The best part is that the feedback cycle, you type exactly what you want to know in the application and if none of the items back: the new content of the subject.
The plan starts from $39/month
㉞ Amazon SES
Amazon Simple Email Service is an excellent choice for high-volume integration or delivering important email within an existing application, service, or workflow in place to measure in your organization. If you have a real development group looking for transparent management of the distribution of email, this is the product for you. It is easier to set up if you already use other AWS services such as Route53 for DNS but can function as a standalone service. However, if you expect a product that was designed to do from a user interface of all procedures, it is not that Amazon Simple Email Service was meant to be.
We use Amazon Simple Email to send e-mail notifications about different scenarios and different triggers like when EC2 is closed because of the accident. We also detect events such as memory overflow on EC2, S3 bucket changes, and various fishing effort on an EC2 instance.
If you are sending an email from an application hosted in Amazon EC2 you pay $0 for the first 62,000 emails you send each month and $0.10 for every 1,000 emails you send after that.
㉟ G Suite
The last but not the least is Gsuite from Google. The company has outstanding features in this software to empower any email marketing business. They have set a low startup price for everyone to get on board.
The plan starts from $6/month
It’s been a long journey in listing all details, but it worth it in enlighting you to choose the perfect email for your business.
You can comment below to add your favorite provider if not added here?