25 Free and Paid Email Marketing Softwares and Tools That Saves Money

free email marketing services

Email marketing software among marketing methods, provides you the best return on investment (ROI) – $29 for every $1 spent.

As a result, determining the finest email marketing software for your company or website can be challenging. What distinguishes one email platform from another?

In addition, there are 1.5 billion active Gmail users – all of them could be potential customers.

What tool do you use to get started with email marketing today, and how do you get started?

Different pricing ranges and features are available for the finest email marketing services, software, and platforms.

The majority of these tools are excellent; all you have to do now is select the one that best suits your needs.

I studied and ranked the finest email marketing service companies in this guide to assist you:

  • Choose the best option for you depending on your requirements.
  • You will save the most money.

Let’s get this party started.

Which Email Marketing Software Is the Best?

Price, dependability, technical support, template designs, simplicity of use, deliverability, automation, integrations, and any other features you want should all be considered when selecting the finest email marketing software.

You should be able to quickly create emails, segment your list, customize your messaging, and examine analytics results using the finest email marketing software. And, most crucially, they should reach consumers’ principal inboxes.

Finally, email marketing is about providing the appropriate message to the appropriate user at the appropriate moment.

This year, here are my recommendations for the finest email marketing tools and services to try:

1. ActiveCampaign.

No. 1 Email Marketing Software ($9/month)

email marketing


Due of its sophisticated automation features and deliverability, it is the finest overall email marketing software on my list.

Machine learning, being the brightest tool on this list, plays a crucial role. ActiveCampaign’s Predictive Actions answer challenging questions about your customers in order to take action on your behalf and guide them along the sales funnel.

ActiveCampaign also works with over 850 other applications, including Facebook, Shopify, WordPress, and many others.

You may design list triggers and shift people depending on dynamic email content, sales follow-ups, and more by automating your list segments.

Email processes are dependable and simple to maintain. All of this information is synced with their CRM, allowing salespeople to do advanced lead scoring.

In addition, their lead scoring method is adaptable. If you’re unfamiliar with lead scoring, it’s a method of awarding points to certain email subscribers depending on their behaviors. Then, after they reach a certain point level, they may be contacted by your sales team or join a new automated funnel.

The steps are as follows:

  • You start by deciding on your engagement metrics. This may be anything from an email open or click to a content download or a request for a consultation.
  • Then, based on these criteria, you apply your lead scoring rules and points. These should be determined by the amount of work and likelihood of conversion.
  • An email open may be worth two points, whereas a link click could be worth five. Negative points are awarded for acts such as non-opens and unsubscribes. Subscriber data goes to the Deals CRM as a subscriber hits a pre-determined point threshold, where they enter a new level of automation:

Large corporations use it to nurture email leads in the most customized way possible.

Email deliverability is another great selling factor, rating better than all other platforms on this list. Their emails are the least likely to be tagged as spam, and they have the highest chance of reaching principal Gmail and Outlook inboxes.


The cost of your account is determined by the account’s features and the size of your email list.

  • Lite: $9/month
  • Plus: $49/month
  • Professional $129/month
  • Enterprise: $229/month

You get 14-day free trial.

In all, ActiveCampaign is the first choice if you’re searching for an all-in-one email marketing, CRM, and automation solution, this is the tool to use.

Get started with ActiveCampaign.


Best Email Marketing Service for SME’s ($7/month)

HostGator Web Hosting
egoi email services
egoi email services reviews

EGOI has been in the email marketing space since email marketing become popular way of reaching customer’s.

The company’s ultimate objective, according to its website, is to assist small companies in navigating the web’s promise, power, and potential.

They provide 100+ contemporary, mobile-optimized templates to captivate and convert consumers, as well as actual reporting and analytics, discounts, surveys, and events.

Event administration, including the ability to handle invites, registrations, and tickets, is one of their most distinctive features:

At over 95%, email deliverability is above average and among the best among email service providers.

The price of EGOI is determined on the quantity of email contacts in your list. For Social One, their price is free

Their drip campaigns are simple and uncomplicated to utilize. Simple sequences may be created, but you can’t combine criteria or utilize complex filtering.

Finally, if you want specialty features like event management as well as excellent email deliverability, Constant Contact is the way to go. This year, they are my second-best pick for email service providers.

With my link below, you can get started right now for free forever.


3. HubSpot.

Best Email Marketing Software for Marketers (Free – $50/month)

HubSpot is the most comprehensive marketing platform available. One of the simplest methods to create, optimize, and deliver great-looking emails is to use their email marketing software. Whether you’re a tiny business or a huge corporation, they provide a wealth of bespoke features that you may choose, plan, and enhance.

You may either utilize one of their pre-made email templates or start from scratch when composing an email. You may use these templates to add text, pictures, buttons, dividers, and a variety of other materials and layouts.

Their email editor is the most user-friendly on the market, in my opinion. It’s a lot faster and easier to use than the other tools on this list:

Once you’re satisfied with your email design, test it out on several recipients, devices, and email applications such as Gmail, Apple Mail, and Office 365.

This is a fantastic tool. Depending on the end user’s email software, email subject lines, preview text, and the message itself might all appear extremely different. Your emails will look beautiful in any mailbox thanks to these previews.

HubSpot’s personalization is another strength. You customise information using common merge tags like the recipient’s first name, just as with conventional tools. HubSpot takes it to the next level.

You may also customize information for a user based on their device, list section, and geographic region. You may also A/B test your subject lines and content to ensure that your email open and click rates are as high as possible.

Then, when you’re ready, you may utilize their Smart Send feature to send and publish your email. This tool allows you to change the time of your send to increase interaction.

It’s time to look at your stats once you’ve sent your email. The HubSpot analytics dashboard shows you statistics on opens and clicks, as well as unique data on how long people spend looking at your email.

One of the most useful reports to see is if your subscribers read, skimmed, or glanced at your email.

For example, you may see that subscribers are only glancing at your emails for a short time. This data helps you know which types of email content need to be improved.

Another advantage of HubSpot is that it consistently sends emails to users’ inboxes. They have a healthy email deliverability rate of 99 percent. These large figures are a result of correct domain validation settings using DKIM and SPF records, as well as the ability to preview and test emails fully.

HubSpot is at the top of my list since their email marketing platform is simply one part of their overall offering. Their Marketing Hub Starter Package provides the actual value.

Email marketing is included in this comprehensive marketing platform, as well as everything else you need to coordinate your marketing and sales efforts:

  • Full-featured CRM
  • Automated sequences
  • Mobile optimization
  • Personal calendar to schedule appointments
  • Gmail extensions to track email sends and automate outreach
  • Form builders
  • Inbound lead, email, and ad analytics
  • Phone and email support

For one simple reason, HubSpot is the finest email marketing software: it flawlessly connects your inbound and outbound marketing in the most effective way imaginable.

I suggest that you start for free and then upgrade to their $50/month Marketing Hub Starter Package.



4. Sendpulse

Best Email Marketing Service with Automation on a Budget ($6.4/month)

Sendpulse is a simple email marketing solution that offers a free plan with unlimited contacts and daily email newsletter sends. If you’re serious about expanding your list, their Lite subscription, which starts at $6.4 per month and includes up to 30,000 monthly sends and no daily sending restriction, is a good option.

Their free platform is designed to be simple to use. Its ease of use allows you to quickly build professional-looking templates, welcome emails, and website opt-in forms. Their free package also includes live chat and CRM, as well as one automation process for up to 3,000 contacts.

Sendpulse also use machine learning and artificial intelligence to send emails at the most optimal times of the day in order to boost interaction.

You may also see real-time data and generate reports with parameters like open rates, click-through rates, deliverability, and heat maps.

Their email automation procedures are one of their greatest features. These enable you to create unique processes for your subscribers depending on their activities on your website and in the funnel:

These automated triggers do tasks like as sending emails and SMS messages, segmenting your contacts into different groups, and changing their data in your database.


Get started with their Standard Plan for $6.4/month and save big on annual subscriptions if you want powerful email marketing automation software on a budget.



5. Moosend.

Excellent All-In-One Email Marketing Automation Tool (Free – $8+/month based on list size)

moosend email review

Moosend is an email automation platform that lets you grow your email list, customize your messages, and automate activities so you can focus on your customers.

In their campaign builder, they provide straightforward drag-and-drop email templates. You may use this tool to add photos, text blocks, social symbols, and other elements to your emails. They provide a vast selection of responsive email templates with various layouts that look excellent on desktop and mobile.

The automated tools are where Moosend really shines. You may automate messaging via upsells, customer interaction, and customer loyalty using their “Recipes” (pre-built automation templates). Triggers, control steps, and actions are the three basic components of any automation. When you combine all three, you’ll be able to filter email list segments and email sequences when certain events occur.

Other notable Moosend characteristics include:

  • Landing Page Builder Tools: Increase conversions by creating bespoke webpages with email sign-up forms.
  • Automation Workflows: These templates make it simple to customise communications and maintain customer connections.
  • Custom Opt-In Forms: To allow visitors to subscribe to your email list, you may design and construct custom forms.
  • Segment your list depending on consumer behavior such as engagement analytics, abandoned basket emails, and other factors.
  • Their reporting tools provide you a bird’s eye view of all of your critical email data.
  • Customer Service: Phone assistance is included with each paid subscription. All custom corporate programs include an account manager and email, phone, and live chat support. They also provide video lessons and a large knowledge base to help you with your problems.

The cost of Moosend is determined on the amount of email subscribers on your list. For customers with fewer than 1,000 subscribers, they provide a free subscription that includes sign-up forms, reporting, and the option to send unlimited emails.

Paid Moosend plans start at $8 per month and increase in price as the number of customers grows. Transactional emails, website builders, and SMTP servers are all included with every premium account. Their enterprise options include migration and onboarding assistance, as well as Security Assertion Markup Language (SAML) support (SAML).

Give Moosend a try if you’re seeking for sophisticated email automation technologies.

The cost of Moosend is determined on the amount of email subscribers on your list. For customers with fewer than 1,000 subscribers, they provide a free subscription that includes sign-up forms, reporting, and the option to send unlimited emails.

Paid Moosend plans start at $8 per month and increase in price as the number of customers grows. Transactional emails, website builders, and SMTP servers are all included with every premium account. Their enterprise options include migration and onboarding assistance, as well as Security Assertion Markup Language (SAML) support (SAML).

Give Moosend a try if you’re seeking for sophisticated email automation technologies.



6. Keap

All-in-One Marketing System and 24/7 Support (79/month)

Keap is used by over 700,000 people all over the world. They provide tiered pricing depending on the size of your contact list.

They’re recognized for their simple user interface, responsive email designs, and outstanding phone and email assistance 24 hours a day, 7 days a week. If you have less than 1,000 email subscribers, you may start with their lifetime free subscription.

This premium service, which has unlimited features, allows you to send up to 12,000 emails each month.

You get access to all of their marketing features, including a landing page builder, integrated forms, and pop-ups, when you subscribe to their $79/month plan.

With Keap, you can track the performance of your email marketing campaigns with a click map and statistics on openings by geography.

They also have several fantastic characteristics, such as:


  • Amazing email deliverability
  • Live 24/7 customer support via chat and email
  • A powerful and easy to use landing page builder
  • Ecommerce integrations with the top platforms
  • Email surveys
  • Template Gallery



7. GetResponse.

35 best business email marketing providers

Best Automated Sales Funnels ($15/month)

GetResponse is an all-in-one internet marketing tool that may help you expand your company. To aid your marketing efforts, they provide email marketing campaigns, high-converting landing sites, and webinar software.

The big highlight here is Autofunnel, a solution that comes with 40+ pre-built landing pages, email templates, and sales funnels. You can also select your final goals.

Autofunnel is the answer whether you want to increase lead generation, product sales, or webinar registrations. They’re designed to grow your email list and increase the conversion rates of your funnel:


On the negative, several of their 500 templates appear to be obsolete, and its deliverability is in the middle of the pack when compared to others on our list.

GetResponse’s clever automation solutions, on the other hand, are one of the company’s greatest assets. You may use these capabilities to construct numerous advanced criteria to automatically separate your lists. Their drag-and-drop builder is also highly user-friendly, making it simple to create high-quality emails.

GetResponse is a great email marketing solution for building automated sales funnels and landing sites.

You may start with a 30-day free trial and then upgrade to the Basic Plan for $15 per month. Annual plans also save you between 18 and 30 percent.



8. Pabbly Email Marketing.

Best Modern Email Software ($29/month)

Pabbly is a web-based platform that provides a comprehensive array of marketing capabilities, including online form development, email marketing, subscription billing, and email list cleansing. It also offers Pabbly Plus, a full business management bundle that includes all of these products at a cheap fee.

Whether you have a premium or free plan, Pabbly’s email marketing solution does not limit you in terms of capabilities like marketing automation, list management, autoresponder emails, subscriber segmentation, and so on. You may send emails without incurring any further fees by integrating in-built or 50+ external SMTPs.


You can improve your email marketing performance with Pabbly Email Marketing by creating campaigns and sending bulk emails to all of your potential users with just one click. It also handles bounce and spam complaints for all major SMTP providers, including Amazon SES, MailGun, Mandrill, SendGrid, and others.

The cost of Pabbly Email Marketing is determined on the amount of subscribers you have. Here’s how annual savings compare to the other popular alternatives on this list:


Other noteworthy characteristics include:

  • Pabbly Email Marketing has a number of standout characteristics, including:
  • 500+ email templates in a user-friendly drag-and-drop email editor Email templates that may be customized in any way
  • Subscription forms are used to collect leads and business-related information.
  • To route emails through different providers, connect multiple SMTPs.
  • MX cleaning can help you increase open rates by eliminating invalid emails from your mailing list.
  • Send non-open emails a follow-up email automatically.
  • Use autoresponders to communicate with users without having to contact with them manually.
  • Send emails on a pre-determined timetable to keep subscribers engaged.

Its email platform boasts a 99 percent delivery rate, and it’s a good choice if you need someone to clean your list and maintain your database up to date on a regular basis.

Pabbly Email Marketing is a great place to start.



9. Drip Emails

Best email providers to choose from in the 2020 and 2021

Excellent Email Marketing Software for Corporate ($19/month)

Drip Emails was created by and for creators. They are aware of their clients’ requirements and are aware of what it takes to build an internet following.

They have appealing forms, use automated emails to boost conversion rates, and arrange your subscribers to maximum interaction.

Bloggers who want to send personalized, text-based emails can use templates that appear like they came straight from Gmail.

Additionally, they provide sophisticated email sequences based on both site and email activities. They have some great list segmentation possibilities thanks to their sophisticated triggers:


Drip Emails is also a good choice for several reasons:

  • To customize your email funnels, you may utilize sophisticated segmentation depending on different activities.
  • Your text emails appear professional and are free of distracting email branding.
  • Text-only emails will work best for your blog. Don’t stress about fancy design elements, your brand, or a slew of images.

Finally, it’s a fantastic platform for creating lead funnels.

For instance, if a salesperson was seeking to complete a major transaction, they might use a phone call or a simple text-based email to do it. They wouldn’t send a marketing email with a lot of images and logos.


Despite the lack of a free plan, it’s a wonderful option for bloggers looking to create high-converting sales funnels, with prices starting at $19/month and a 14-day free trial.

Start with Drip emails, my personal favorite for bloggers.



10. Omnisend.

Best Automation Email Marketing Software for Ecommerce ($16/month)

Omnisend takes email marketing to the next level by integrating it with social networking sites, SMS, push alerts, Whatsapp, and other channels. In more than 130 countries, its email marketing software is used by over 50,000 marketers.

Omnisend allows e-commerce businesses to sent more relevant messages to visitors across platforms and devices. They accomplish this by analyzing user device choices and website browsing activity depending on any custom triggers you specify.

To segment messages more effectively, you may track user activities on your website and then inside welcome emails, abandoned cart emails, and post-purchase automation series.

They also work with all of the major e-commerce sites.

You may use Omnisend to increase sales whether you’re using BigCommerce, Shopify, WooCommerce, Magento, or another e-commerce platform.

You may send 15,000 emails every month and use their automation capabilities for $16 per month with their Standard Plan. Interactive registration forms and email components, SMS notifications, and product suggestions are just a few examples.

Users will receive notifications depending on the goods they’ve interacted with on your site, which is great for e-commerce conversion rates.

Omnisend is one of the finest options for multichannel companies looking to market (and remarket) to their customers successfully.

You may sign up for a free 14-day trial, and their monthly subscriptions start at $16.



11. Gist

gist emails service

Best All-In-One Marketing Software (Free – $33.99/month)

Gist is a marketing automation, live chat, and email platform that gives you a complete 360-degree picture of your company.

They also include sophisticated features like as event monitoring, which allows you to observe what your visitors do on your website, and a knowledge base, which allows you to give automated customer assistance.

Gist’s chatbot features are where they really shine. Their GistBot pre-qualifies leads and schedules meetings for your sales staff 24 hours a day, 7 days a week, in any language. You may assign discussions to various members of your team, send private comments, and keep track of them using simple open/close statuses.

Additionally, you may design visual processes to engage and convert consumers using their automation capabilities. To understand consumer behavior, segment your audiences, and offer the correct message at the right time, you develop actions and tags.

Gist is a wonderful all-in-one marketing solution for organizations wanting to improve leads for their sales force, with powerful live chat, event management, and marketing automation.

You may sign up for a free account with up to 500 subscribers and then upgrade to their professional plan as your business grows.



12. Unbounce

Email Marketing Conversion ($79/month)

Unbounce is an email marketing platform that aims to boost open rates by providing you with all of the tools you’ll need to make your emails stand out in a crowded inbox.

Sending campaigns, establishing automations, creating forms, and maintaining your contacts are all included in Unbounce’s email marketing tool set.

In one simple interface, you’ll find everything you need to achieve your email marketing objectives.

When you use Unbounce, you’ll get access to tried-and-true email marketing best practices that will help you boost open rates, develop email automation, automatically resend campaigns to non-openers, and save time with email templates and automation blueprints.

Unbounce provides an email subject line tester so you can obtain ratings for your subject lines before sending them, which will help you increase your email open rates. This tool uses data from over 1 million campaigns to forecast topic line effectiveness.

Finally, you may do A/B testing on automated emails. Write up to four different subject line variants and let our AI choose the best one.

Start for $79/month and you’ll have access to all features, including an easy-to-use email workflow builder to help you plan out your best-converting email sales funnel.



13. Wishpond.

Best Email Marketing Software for SMEs (Free – $49/month)

Over 100,000 email marketers use Wishpond, which provides capabilities geared to small businesses. With high-quality email and phone help, as well as informative support articles and videos, you get replies promptly and can focus on growing your business.

They, like the other applications on our list, provide drag-and-drop email builders, list management capabilities, and analytics reports.


They make it simple to maintain your lists by automating any rules you write. You may also design an autoresponder workflow based on activities like email opens, link clicks, site visits, and purchases using their marketing automation capabilities.

One of their selling points is their 700 design templates, which compares to GetResponse’s 500 and MailChimp’s 80. Some of their layouts appear to be obsolete, while others are attractive and remind me of high-quality Instagram advertisements.

In addition to conventional fonts, they just added the option to utilize online fonts.


Wishpond is a good choice for small company owners because of the large number of template styles, competent support staff, and knowledge base.

Wishpond free account provides you access to virtually all of their services, including limitless landing pages, sign-up forms, automated email campaigns, hundreds of sophisticated integrations, and award-winning 24/7 customer service. The Starting Out plan from Wishpond costs $49 per month and is depending on the amount of members on your list.



14. ReachMail.

Best Email System 99% Delivery Rate ($9/month)

Reachmail is a great all-around email marketing tool. There isn’t a single distinguishing trait that distinguishes them. There is something to be said, though, about doing everything well.

They are a worldwide corporation with people-first principles, with a customer satisfaction record of 99 percent and a Giving Back program.

Every year, Reachmail staff give tens of thousands of hours. They provide resources to at-risk youth organizations, donate goods to local food banks, and pick up garbage from local parks and beaches.


Their eye-catching email template designs are suitable for both non-profits and companies. Furthermore, its customer service and people-first attitude set them apart from the competition.

To begin, its email builder allows customers to completely customize their designs, even down to unique web fonts and color schemes. With their Premier Plan, you may encrypt portions of emails if brand standards are important to your company. This extra security aids in maintaining your brand’s consistency.


The option to include movies from YouTube or Vimeo into your emails is an added advantage.

Then, depending on triggers and email actions, their automation suite is comparable to other platforms. Reachmail also excels at data segmentation, allowing you to exclude various categories and establish complex criteria before sending emails.

They feature over 250 pre-built connectors with third-party programs like as Salesforce, Magento, and WordPress.

Finally, the cost of this tool is slightly greater than that of the other tools on this list. The Basic Plan costs $9 per month and allows you to send up to 12,000 emails. Once you’ve reached this limit, I recommend their $29/month Unlimited Plan.


Pay attention to the size of your mailing list – price changes dramatically as the size of your mailing list grows.

The Basic Plan costs $299 with a list of over 25,000 members, while the Unlimited Plan is $699.

Essentially, if you value quick assistance and well-designed templates, Campaign Monitor is worth a go.

To try out their services, you may sign up for a fully free account.



15. Sendx.

sendx emails

Affordable Service in Email Marketing (Free – $7.49/month)

Sendx is one of the most well-known names in email marketing, with over 300,000 clients and over 1 million emails delivered every day.

Their free trial plan allows customers to have up to 2,000 subscribers and 12,000 email blasts each month, which is more than adequate for a small business.

Autoresponders, transactional emails, analytics, and a slew of third-party connectors are all included in their free package.

They charge dependent on the size of your email list, so if you have more than 2,000 subscribers, you’ll be charged $7.49 per month for their 1,000 plan.


With over 300,000 customers as of a few years ago, Sendx may be the most well-known free email marketing service on the market.

They are, however, at the bottom of my list since everyone uses them, and there are lots of other fantastic choices for creating more personalized emails.



16. Stripo

stripo email review

Best for Integrations ($6.4/month)

Stripo is a cloud-based email marketing solution for small and medium enterprises in e-commerce, advertising, banking, media, and other industries.

Email list segmentation, email automation, campaign analytics, sign-up form builders, pre-made templates, and online surveys are all important elements.

Users also have access to online survey integrations and SMS messaging options.

Users can drag and drop text boxes, pictures, and other components to create the perfect marketing emails with Sendpulse. Users may develop and manage campaigns with the aid of design tools, customizable templates, and email styles provided by the service.


You can easily configure emails with nine various sorts of content blocks, and even include dynamic content using if/or statements:

Another strong aspect is the open API’s functionality. Stripo integrates with some of the most popular plugins, including Zapier and WordPress.

They also interface with e-commerce sites as well as social media platforms such as Facebook and Twitter.

The price is tiered and scales according to the amount of email subscribers you have. It costs $10 a month for small lists of up to 1000 subscribers. You’ll pay $25 per month if you have 2,500 subscribers, and $400 per month if you have 100,000.


If you have a list of more than 200,000 people, they provide bespoke high-volume rates.

You can get started with a 30-day free trial now if you’re searching for a powerful email marketing solution that interacts with a variety of applications and has an open API.



17. Maropost

Best Drag-and-Drop Email Templates ($4.99/month)

Benchmark is a full-featured email marketing program that is simple to use. Its major features include an easy-to-use email builder, sophisticated automation campaigns, and list-building tools like as surveys, polls, and opt-in pop-ups.

To begin, you may utilize their email sign-up forms and pop-ups to encourage people to join your mailing list.

You may use triggers to add them to automatic email processes like as welcome series, post-purchase series, abandoned cart emails, and more once they’ve joined.

You may nurture users on your list with surveys, polls, and beautifully designed emails (on all devices) to develop a devoted following.


A/B testing topic lines, content, and delivery timings are among the analytics options available in Maropost. They also provide a handy inbox checker that shows you how your email will look on all email platforms.

Finally, they work with over 300 different services. To enhance your email capabilities, you may use a WordPress plugin, Facebook sign-up forms, Google Docs, Zendesk, PayPal, and a slew of other SaaS services.

Maropost offers a free trial period before upgrading to their premium services, which start at $4.99 per month.



18. Ontraports

Best Email Marketing Software ($79/month)

Ontraports is a relatively new free email service and has received some positive recent feedback. Their free mail plan is rather extensive, allowing you to send up to 15,000 emails each month and have a list of up to 2,500 subscribers.

Progressive Upgrade to a premium plan to remove the limitations for sending any amount of email and creating landing pages.

Despite the fact that the free plan has a lot of email send limitations, some customers have complained about sluggish performance and restricted design possibilities. Advanced capabilities such as SMS workflows and push alerts to many devices, on the other hand, compensate for any performance issues:


Plus, if you join up for a Ontraports account through my link below, you can get started for free


19. Cleverreach

All-In-One Cloud-Based Email Marketing (Free – $15/month)

clever reach email promo

Cleverreach is an Amazon cloud-based email marketing service. They’re a wonderful omnichannel choice since they can deliver messages via email, voice, SMS, WhatsApp, Facebook Messenger, and chatbots, as well as Facebook Messenger.

This type of event-based communication is ideal for marketers that want to communicate in ways other than email.

They offer a drag-and-drop editor and templates, just like many of the other tools on our list. Their dynamic email headers are a nice extra. You may add features like menus, color changes on hover, fades, opacity changes, and more using HTML and CSS.

They also offer great customer service and a robust knowledge library to assist with frequent questions:


Cleverreach free plan has a lot of limitations. It allows you to send campaigns to up to 250 recipients and send one each day, however you can only send to 10 recipients per campaign.

However, one of their main selling points is that customers may only pay for emails delivered rather than the amount of members on their list.

The Lite Plan, which costs $15 per month, is your best bet. This subscription gives you unlimited campaigns and email sends each month, as well as storage for up to 25,000 subscribers in your email list.

Automated email bounce management, spam reporting, compliance tracking, automation, and premium support are all included.


You may use their open API to send messages to chatbots on WhatsApp, Facebook Messenger, and other platforms.

They also have a Shopify app that allows e-commerce companies to send autoresponders and abandoned cart emails to consumers.

Cleverreach is an excellent solution for marketers and small companies wanting to send more dynamic and engaging emails and utilize APIs to increase their reach.

To try out Cleverreach capabilities, sign up for a free account and then upgrade to their $15/month Lite Plan.

Try CleverReach for Free


20. EngageBay

Best Full-Lifecycle CRM for Email ($7/month)

EngageBay may not be the first name that comes to mind when you think about email marketing. They have, however, employ over 100 people, and generate over $12 million in annual sales.

They’re best recognized for being an email marketing platform and a customer relationship management (CRM) solution.

Their Campaign Builder, which is a visual marketing automation and live reporting tool, is their main feature. You may use this tool to construct complex sequences and interact in real time with other users:


EngageBay features a sophisticated block-based editor with plenty of contextual assistance and hover buttons to assist you with any problems you may encounter when creating campaigns.

One disadvantage is that their Basic subscription plan, which starts at $7.9 per month and only enables 1,000 contacts, is not expandable. The monthly fee almost doubles to $147/month whenever your email list increases from 1,000 to 2,500 members, for example.

In the end, this solution is ideal for sales-driven firms in high-end B2B or B2C sectors, where automation and sales workflows are more essential than mass emailing big lists.

You may try Engagement for 14 days for free with no credit card required.


21. Landingi

Good for Creating Landing Page (Free – $55/month)

Landingi is a cloud email marketing business. You’d expect lightning-fast email services from a company with a name like Landingi, and they do deliver that to some extent.

You receive 6,000 email sends per month or 200 email addresses each day for unlimited contacts with their free plan. These capabilities are useful if you have a large mailing list yet only send a few emails every day.


It costs $9.65 a month to remove the daily send limits, gain access to 24/7 support, and send up to 30,000 emails per month.

One disadvantage is that certain of its services, such as marketing software and A/B testing tools, are locked behind a subscription barrier that starts at $15.50 per month.

Landingi is a fantastic tool for larger lists since it has a simple and intuitive user-friendly interface and no limit on list size.


22. Leadpages

Best Landing Pages Software ($79/month)

This is useful if you’re just getting started and haven’t yet registered a domain or created a website for your project. Hosting your landing pages on the Leadpages subdomain provides you the chance to test your company concept without spending a dime, especially if you take advantage of the Leadpages 14-day free trial.

As a result, while the lpages.co extension makes your landing pages available online, it does not give them a professional appearance.


23. Instapages

Instant Email Delivery and Automation ($199/month)

Instapage is the most popular landing page software. They claim themselves to be the industry leader in large-scale post-click optimization conversion rate optimization.

Instapage’s product is a contemporary drag-and-drop landing page builder that allows marketers to quickly construct pixel-perfect landing pages for paid advertising optimization.

Hundreds of out-of-the-box templates are available on Instapage, as well as lots of assistance for both entrepreneurs and business clients. Instapage assists 15,000 customers in 100 countries in maximizing the value of their campaigns.


24.  Klenty Emails

Automation Email with Integrations ($35/Month)

Klenty is a Sales Engagement Platform that enables sales organizations to automate their sales outreach process, turn every rep into an Execution Rockstar, and break quota every day.

Unlock the quickest method to produce 3X Sales Meetings with less work while being relevant to all prospects with Klenty.

You’ve probably seen a number of generic Sales Engagement Platforms. Here’s why Klenty is unique.


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What is the definition of email marketing?

The use of email to advertise products or services is a simple definition of email marketing. Email marketing, on the other hand, is a method of using email to nurture and create connections with your email subscribers in order to achieve a certain end objective, such as a sale.

Email marketing is one type of digital marketing, which also encompasses search engine marketing, social media, SEO, blogging, and other strategies.

Direct mail was a technique to reach customers in their inbox before email. Email marketing extends this technique to the internet by sending messages to consumers’ email inboxes. In contrast to direct mail, users must opt-in to your email list to get your communications.

What Is Email Marketing Software and How Does It Work?

Email marketing software (also known as e-mail marketing) is a method of sending mass marketing emails to a list of subscribers using internet platforms. This strategy enables you to better attract new consumers, strengthen connections, and increase client loyalty.

Without having to pay for expensive advertising space on Google or Facebook, you can quickly and simply reach your audience where they are using email marketing campaigns.

Some of the most important characteristics of the finest email marketing software are:


1. Automated systems.

When a person joins your mailing list or takes an action on your website, you may send email sequences. Making a purchase or leaving their shopping cart are two examples.

2. Create your own email templates.

Email campaigns that you can drag and drop Remove the technical requirements from email marketing so you may concentrate on adding content and pictures.

3. Content that changes over time.

By dynamically altering merge tags in your emails, you may personalise them for each member of your email list.

4. Segmentation of the list

The more time you spend engaging with your email list, the more information you’ll get, such as open rates, interests, purchase history, and so on.

5. A dashboard for analytics.

E, such as open rates, click-through rates, and sales, among other things.

6. Extra features.

Polls, competitions, discounts, and events are just a few of the interesting elements you may add to your campaigns.

What Makes Email Marketing Platforms So Beneficial?

Email marketing is essential since it is one of the most effective methods to create a devoted following, make income, and reach consumers where they spend their time – in their inbox.

When a person joins your email list, it means they are interested in your company and are willing to receive your communications. Because word of mouth influences 74 percent of customers’ purchasing decisions, email is a logical extension of that capacity to gather and shred information.


Furthermore, if you’re in sales, email is the third most powerful source of information for B2B audiences, trailing only personal workplace relationships and industry thought leaders’ recommendations.

You may send messages at scale at a low cost, communicate with warm leads without cold email marketing, and avoid paying a charge outside of your monthly membership by picking the finest email service.

More advantages of employing email marketing services are as follows:

  • Email marketing is cost-effective and has a proven return on investment (every dollar spent may generate a $44 return).
  • Creating beautiful and mobile-friendly emails is a snap because to the ease of use and pre-designed email designers.
  • Email is one type of multi-channel marketing that helps to increase brand recognition and client loyalty.
    You communicate with your consumers right where they are — in their email.
  • Marketers may use email to reach their target audiences with relevant, tailored, and dynamic communications — 74 percent of marketers believe that personalisation boosts consumer engagement.
  • Abandoned cart emails, welcome emails, and post-purchase emails are examples of automated emails that may help you create additional income with minimal effort and time.
  • Email marketing options are endless and you can find easy-to-use tools whether you’re a small business or large enterprise.

What Are Some Best Practices in Email Marketing?

Writing a message and sending it to a list of contacts isn’t enough when it comes to email marketing. There are several email marketing best practices to follow and industry criteria to meet.

Here are some of the most effective email marketing strategies for this year:

1. Purchased email lists should not be used.

People want to interact with your business and get your message, which is why email marketing is so powerful. By bombarding their inbox with something they don’t want, buying email lists undermines their confidence.

And the consequences for breaking these regulations are severe. According to Keap (previously Infusionsoft), the CAN-SPAM Act allows for fines of up to $16,000 per wrong email.

A good open rate is critical to the success of your email marketing. If you connect with a bought list, you’ll almost certainly have low open rates, spam complaints, and maybe even blacklisting.

It bears reiterating, especially in light of the new General Data Protection Regulation (GDPR) implementation: never buy email lists. You should also clean your email list on a regular basis to keep your contacts current.


2. Use Merge Tags to personalize your content.

“Dear first name,” as opposed to “Dear Member,” is a far more personal email address. Any information you get from your email subscribers should be utilized to tailor the material you send them.

A merge tag can fire if the item fits in a column next to their email address in a CSV file. A merge tag is a piece of ESP-specific code that lets you insert one-of-a-kind user data from your email list into your emails.


The most common merge tags available to an email marketer are first and last names. You may also use additional cards, such as the company name, the date of the last visit, the number of emails opened, items purchased, or survey data.

Making your email more personal begins with the use of merge tags in your opening greeting.


3. Create eye-catching subject lines.

Email subject lines should be brief, engaging, and generate a feeling of urgency while still offering enough information for the recipient to understand what they’re about to receive. Does this sound perplexing? Don’t be concerned — it isn’t.

Between 30 and 50 characters should be used in the subject line (many email providers cut off subject lines more extended than that). They should be able to cut through the clutter and encourage people to take action. Your open rates will rise if you employ numbers and symbols, well-thought-out emojis, and interesting offers and discounts.


4. Send out a series of welcome emails to new subscribers.

Email automation is a useful tool that is frequently used to send a series of emails to new subscribers. When new subscribers join your mailing list, these free autoresponder emails are sent out automatically.

You may send these emails on day one, day three, day five, or even day ten to your subscribers. Based on your company goals, you are the only one who knows the proper cadence for these emails.

An e-commerce company, for example, may give a 10% discount on the first welcome email. They can include their brand narrative, product catalog, and social media profiles in emails 2 and 3.


5. Make sure your emails are properly formatted.

Emails should be between 500 and 600 pixels wide; any bigger than that and consumers on mobile devices may have to scroll horizontally.

Place your key marketing message and call to action (CTA) above the fold to ensure that the majority of your users see it right away.

Keep to three typefaces fewer in your email content and images, and make sure the design matches your brand’s look and feel. Finally, place your logo at the top of the email so that recipients can immediately recognize your business.


Email Marketing Frequently Asked Questions

What Kinds of Email Marketing Are There?

You may send your list three different sorts of emails:

1. Marketing emails and newsletters. These are one-time emails that give your list with up-to-date information, news, and offers.
2. Emails that are used for transactions. Order confirmation emails, receipts, invoices, and shipment confirmation emails are all examples of emails used in ecommerce.
3. Emails with behavioral content. Welcome emails when a user joins your list, upsell/cross-sell emails, post-purchase review emails, re-engagement emails, and free trial expiration emails are examples of emails that are triggered depending on subscriber activities.


Is it possible to do email marketing for free?

If you have a tiny list, you can acquire free email marketing software. If you have less than 2,000 contacts and just need to send 10,000 emails each month, Mailchimp, for example, provides free options.

Other popular solutions, on the other hand, provide greater deliverability, more distinctive designs, and more automated options. What you pay for is what you get.

What Methods Do You Use for Email Marketing?

Following these steps will help you get started with email marketing:

1. Sign up for an email service provider from this list.
2. Build your email list by collecting contacts using opt-in forms.
3. Make your first set of email templates.
4. Create a series of welcome emails.
5. Make sure your material is error-free by using one of the top grammar checkers.
6. To increase open rates, A/B test your subject lines.
7. Check your email on the platform to see how it looks on different devices.
8. Pick the ideal time to send your email and schedule it.
9. Analyze your email stats to see how you can enhance your engagement.

When is the Most Appropriate Time to Send an Email?

The frequency with which you send emails is determined by your client data and the sort of business you operate.

Tuesdays and Wednesdays, for example, have the highest levels of engagement, with more individuals opening, reading, and clicking on your emails. Additionally, the ideal times to send email messages are between the hours of 8 a.m. and 4 p.m.

How Do You Make Email Campaigns More Effective?

To increase your numbers, do A/B testing and analyze analytics reports to optimize your emails and improve interaction.

To learn how your data responds, you should always test one variable at a time. You may test the time of day, email subject lines, customer segment, email content, images, and call-to-action, for instance.

View your data to observe how the modifications affect your open rates, click rates, unsubscribers, and sales once you’ve developed a hypothesis about what to test.



That’s all there is to it. I presume that this list of the best email service providers aids you in selecting the best platform for your internet company.

Given the abundance of excellent tools available, it’s ultimately a matter of determining your budget and determining which features are most essential to you.

Price, deliverability, template designs, convenience of use, and the particular functionality you want are the most important considerations.

My final suggestions are as follows:


If you’re searching for a new email solution with extensive automation, Moosend is the way to go.
Constant Contact is the clear victor if you want outstanding email deliverability and the finest platform for small businesses overall.
HubSpot is the finest option for integrating email marketing into your CRM and integrated marketing toolkit.
Get started with ConvertKit if you’re a new blogger searching for text-based emails and sequences on a budget.

What are your thoughts on this list? Are there any platforms that haven’t been listed yet? Please let me know in the comments section.


To learn more about how to create more leads this year, see my reviews of the top CRM software, marketing automation software, and webinar software.

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