17 Email Marketing Services – Free and Paid

email marketing companies

I’ve been in the email marketing profession for the past 15 months. After working for a digital marketing agency, I founded EmailToolTester. With my website, I wanted to make this powerful technology more accessible to marketers who don’t want to spend hours sifting through a jungle of mailing providers.

It might be difficult to choose the finest newsletter tool since there are so many options. There are so many price plans, complex-looking email automation, and different deliverability rates… This is why our staff has compiled a list of the top solutions currently accessible, all of which have been thoroughly tested and ranked.

Perfectly, you’ll have a good notion of which email marketing provider to use after reading this.

Snap shot: Best Email Marketing Services

Feature used
Email Provider Free plan Paid plans
Advanced Automation features ActiveCampaign  No From $15/mo
Most intuitive tool Klenty No From $35/mo
Great value for money Sendpulse Yes From $6.5/mo
Premier features GetResponse No From $15/mo
Most professional Keap Yes From $9.99/mo
Ecommerce Best Choice Omnisend Yes From $16/mo
Best Low Price Moosend Yes From $10/mo
Professional ecommerce CRM features Drip No From $19/mo
Best Deliverability Ontraport Yes From $79/mo

10 Hot Email Marketing Services in Market

Find out more about the most trending email marketing service:

ActiveCampaign , EGoi, Sendpulse, GetResponse, Marapost, Pabbly, Stripo, Gist, Sendx, Hubspot, Wishpond.

What is the definition of an email marketing service?

Email marketing services and software may help marketers with anything from automation and segmentation to contact relationship management (CRM) and reporting, in addition to enabling them send out email newsletters to their subscribers. Because these tools exist to make our lives simpler, it’s critical to choose one that’s simple to use and offers the features you need. Some people may choose an all-in-one email marketing service that includes all of the previously stated capabilities, while others may want to keep things simple with an easy-to-use email newsletter service. Below, we’ll walk you through the various alternatives so you can make an informed selection.

The Importance of Email Marketing

It may be ancient, but it doesn’t make it ineffective. Its maturity, in fact, can be a significant indicator that it’s here to stay, especially given its high ROI of 44 percent. Consider the following advantages:

Consider Friendster, MySpace, or Google+ for a longer lifespan. Platforms for social media can come and go. Do you have an email address? People usually keep the same one for ten years on average.
Facebook and other social media platforms are largely used as advertising platforms. They don’t want to share the data they have on their consumers since it’s a goldmine. You have complete control over everything you learn about your users when you utilize email marketing.

Simplicity: after you’ve compiled your address list, switching providers is simple. All you have to do is export/import the list as a CSV file.
User-friendliness: Email marketing systems were complicated creatures ten years ago. Today, integrating a sign-up form, creating a template, and emailing everyone takes ten minutes. Sending your first newsletter will almost definitely be faster than creating a Facebook or Twitter ad campaign.

Email marketing, as you can see, is still a strong and dependable worker. And, as we said in the previous point, platforms are becoming increasingly user-friendly for total newbies. Best of all, many of them offer free programs, allowing you to test the waters before investing.

So, which email marketing services are the best? To discover out, have a look at the table below.

Trending Email Marketing Services

# Email marketing service company Pricing Comments

activecampaign logo

Try ActiveCampaign

The Automation heroes

500 contacts: $15/mo
1,000.: $29/mo
2,500: $55/mo
5,000: $99/mo
10,000: $155/mo
50,000: $345/mo
Pricing details
+ Extremely powerful automation
+ Thorough reporting
+ Usually very good deliverability
+ Free migrations
Features can be overwhelming
Learn more

Try Keap

Beautiful Design

1,000 contacts: $0/mo
2,500: $15/mo
5,000: $30/mo
10,000: $50/mo
15,000: $75/mo
Pricing details
+ Free plan
+ Easy-to-use
+ Landing page editor
+ Great deliverability
Missing some pro features
Learn more

Try Sendpulse

Great features

Free Plan: $0/mo
40,000 emails: $25/mo
60,000: $69/mo
120,000: $65/mo
Pricing details
+ Low-cost plans
+ Solid automation and deliverability
+ SMS & transactional emails
Editor and general usability
Poor selection of email templates
Learn more


Try GetResponse

The Swiss Army Knife

1,000 cont: $15/mo
2,500: $25/mo
5,000: $45/mo
10,000: $65/mo
50,000: $250/mo
Pricing details
+ Intelligent list automation
+ Conversion funnel feature
+ Design and spam testing
Learn more

Try Pabbly

Modern & Speed

2,000 contacts: $0/mo
2,500: $30.99/mo
10,000: $78.99/mo
30,000: $230/mo
50,000: $270/mo
Pricing details
+ Thorough reporting
+ Generous freemium plan
+ Great template editor
Expensive paid plans
No support on free plan
Learn more


Try Omnisend

HostGator Web Hosting

Best Ecommerce Automations

15,000 emails: $0
2,000: $30/mo
5,000: $60/mo
10,000: $102/mo
50,000: $330/mo
Pricing details
+ Unique ecommerce features
+ Excellent automations
+ Live website tracking
+ Landing pages
Limited features on free plan
Learn more

Try Moosend

Free and pay as you go plan

1,000 cont: $0/mo
2,500: $20/mo
5,000: $30/mo
10,000: $55/mo
25,000: $125/mo
+ Tons of workflow templates
+ Generous free and pay as you go plan
+ Unlimited emails on all plans
Small UX issues
Custom reporting reserved for Enterprise plan
Learn more

Try Drip

CRM Ecommerce

500 cont: $19
1,000 cont: $29/mo
2,500: $39/mo
5,000: $89/mo
10,000: $154/mo
50,000: $699/mo
+ Ecommerce CRM features
+ Excellent automations
+ Contact tagging
No spam or design testing
On the pricey side
Learn more



Transactional Email Specialists

6,000 emails: $0/mo
30,000: $9.65/mo
60,000: $18.95/mo
150,000: $68.95/mo
Pricing details
+ Free plan
+ Transactional emails
+ Drag and drop editor
+ High deliverability rates
Premium features cost extra
Learn more


Try CleverReach

+ Good Pro Features

250 contacts: $0/mo
5,000: $50/mo
10,000: $89/mo
20,000: $134/mo
50,000: $249/mo
+ Use your own domain name for links
Forms are not responsive
Not the cheapest option
Learn more

maropost reviews

Try Marapost

The Experts Choice

500 contacts: $20/mo
2,500: $45/mo
5,000: $65/mo
10,000: $95/mo
Pricing details
+ Good deliverability rates
Very poor price to performance ratio
Limited automation
Interface & templates need a design update
Learn more

stripo email review

Try Stripo

Best Self-Marketing

1,000 cont.: $0/mo
1,000: $29/mo
3,000: $49/mo
5,000: $79/mo
10,000: $119/mo
25,000: $199/mo
50,000: $379/mo
Pricing details
+ Landing page editor
+ Flexible subscriber management
+ Responsive support
It’s pricey
Poor design options
Reports are lacking in depth
Learn more

gist emails service

Try Gist

Professional Service

Up to 250 emails: $0
500 cont.: $15/mo
1,000: $23/mo
2,500: $35/mo
7,500: $65.99/mo
15,000: $118/mo
50,000: $279/mo
+ Easy-to-use editor
+ Flexible templates
+ Marketing automation
Deliverability issues
File storage charges
Learn more

Try Hubspot

Diversity & Creativity

5,000 emails: $69/mo
10,000: $99/mo
25,000: $139/mo
50,000: $179/mo
+ Unlimited contacts
+ Templates
+ Editor
+ Keep data in-house
Form/contact fields
– Pricing
Learn more

sendx review

Try Sendx

Email Marketing Speedy

500 contacts: $0/mo
500 contacts: $19/mo
2,500: $29/mo
5,000: $49/mo
10,000: $69/mo
25,000.: $69/mo
+ List management tools
+ Sales tracking
+ Support
High price and unfair subscriber count
Editor bugs
Learn more


How Do I Select the Most Appropriate Email Marketing Software?

Most email marketing software nowadays is intended to handle a variety of tasks in addition to delivering emails and newsletters. Which characteristics are a must-have? Here’s a rundown of what you should be on the lookout for:


  • Drag and drop editor: Your best chance for getting campaigns out fast and effectively is to utilize an easy-to-use visual editor that allows you to personalize your email templates (without scripting).
  • Different campaign types: A variety of email formats, such as regular newsletters, A/B testing, and autoresponders, should be supported by your program.
  • Marketing automation: Whether you merely need basic autoresponders or highly focused automated programs, it’s critical that your software can handle your automation requirements.
  • Sign-up forms: A decent newsletter tool will enable you design your own subscription form, which you can either integrate on your site or host on a separate landing page.
  • Integrations: Your email program should be able to communicate with your other important apps, such as your blog, online store, CRM, and analytics tool.
  • Deliverability: How useful is a subscription service if your emails aren’t sent because of spam filters?
    A comprehensive knowledge base, email help, and live chat/phone support are all excellent options. All of these channels aren’t available in every tool, though.
  • Detailed reporting: It’s critical to keep track of how well your campaigns are performing. Some companies disclose more information than others.

Frequently Asked Questions:

About Email Marketing Software Cloud-Based vs. Packaged Email Marketing Software:


Which Is Better?

We exclusively assess cloud-based email marketing tools. They have a few benefits over bundled software that you install on your computer locally:

  • The tool is accessible from any computer.
  • You do not need to update your software manually because it is updated automatically in the background.
  • A single supplier offers and maintains the newsletter editor, email server, and all needed web space.
  • Because the email server is designed for large distribution, it has been whitelisted and certified, increasing your delivery rate.
  • Instead of dealing with open-source software, you have access to customer support services.

However, there are some disadvantages too:

  • Your recipient list is kept on a server outside of your organization.
  • A cloud-based utility is often more expensive than packaged software, which may be purchased once and utilized for an unlimited amount of time.

In general, we’ve observed that cloud-based email marketing software is outperforming traditional email marketing software. Smaller and medium-sized businesses, in particular, benefit from not having to worry about IT upkeep. Never underestimate how much time and money this will take. It’s very hard for smaller businesses to maintain an email server for newsletters that isn’t eventually banned by services like AOL or Gmail.


Then there’s the issue of security: many businesses are wary about hosting their recipient lists off-site. The email marketing businesses will, understandably, take great care to address any security concerns as soon as possible – after all, their reputation is on the line. There will, however, always be some residual danger.

What Is Included in the Cost of Cloud Software?

A monthly membership charge is generally required for cloud-based applications. You won’t have to pay anything up front, and you’ll frequently be able to pay month by month or choose for reduced yearly plans. The following items must be included in your subscription charge:


  • A maximum allowance for subscribers or email sends (there is room to scale it to higher level)
  • Email templates + editor
  • Autoresponders/automation
  • Registration forms
  • Reporting
  • Storage for emails and files (e.g. images)
  • Mail delivery and technical maintenance
  • Some support


Best Email Marketing Services in Details

email marketing for smalll

Here’s a more detailed look at the email marketing services in our ranking table. Each profile also contains a link to the full review, in case you need more information.

1. ActiveCampaign – The Automation Prowess

ActiveCampaign’s The main objective is to assist you in sending fewer emails while achieving greater outcomes. To that aim, the American company places a strong emphasis on automation. Despite the fact that other solutions we evaluated are trying to enhance their automations, ActiveCampaign remains the leader in this area. You can automate anything with ActiveCampaign using complicated if/when/then logic based on the behavior of your website visitors. The CRM It’s also simple to manage sales from the backend and to target “at risk” or “hot” leads.

What we like: Clean design with perfect, responsive templates. As previously said, the automations are among the best available. The rates are reasonable for what you get, and the customer service is outstanding. You may also include live chat into your website build landing pages. Also, it has high deliverability rates.

Where they can improve: For total beginners, the number and intricacy of features might be daunting. If you’re just starting off, you might find it a little pricey.

Who ActiveCampaign is for: Power users who require total automated control. Small businesses stand to gain a lot by using ActiveCampaign to transform their email communications into sales channels.

Get Full Review of Active


2. Moosend – Affordable and Great Design

Moosend is a youthful and energetic company that has developed a contemporary and user-friendly email marketing platform. Their aim is worldwide, with many languages accessible for both assistance and the interface. Despite its simple design, Moosend has well-developed functionality, a powerful editor, and a “free for life” plan. Is it possible that it’s all too wonderful to be true? As you’ll see in the pros and disadvantages, it appears not.

What we like: Usability in general. An easy-to-use UI with a quick editor. The templates are attractive and adaptable, and they include the most significant marketing elements like as landing pages, sign-up forms, autoresponders, and reports. Also, good delivery rates.

Where they can improve: More complex automation options and email analytics tools are something we’d like to see. Unfortunately, email templates are not available in the free plan.

Who Moosend is for: Small companies and freelancers looking for a cost-effective solution with a simple learning curve and well-designed features.


3. Sendpulse – Complete Business Solution

Sendpulse, a fresh platform founded to bring new challenges to the game, specialized in transactional emails (invoices, subscriptions, and so on). Since then, they’ve shifted their focus and now offer bulk email services through their own newsletter platform. The wager seemed to have been successful. In more than 55 countries, they currently send about 100 million emails and SMS every day.

What we like: Very appealing prices and a generous free plan. List management, automations and reporting are all good. They also offer advanced features, such as their CRM software and live chat functionality.

Where they can improve: The user experience could be a little smoother, as could the email editor. We’d also like to see their email templates updated for something more modern.

Who Sendpulse is for: Users who want a good budget solution with decent features and unlimited contacts.



4. GetResponse – The Swiss Army Knife

GetResponse’s stats appear impressive, with 450,001 users in 188 countries and over a billion messages delivered monthly. We particularly appreciate two of its standout features: the ability to construct webinars and sales funnels, both of which fall under the Conversion Funnel umbrella. GetResponse also has fantastic automation features, and we appreciate that they provide you free access to 1008 iStock images. They also provide an appealing landing page builder with a variety of layouts.

What we like: Create complicated automation workflows and landing pages with ease. Their adaptable email and landing page designs, as well as the webinar feature, are major pluses.

Where they can improve: The deliverability is great, but can be better. It’s also on the expensive side for individuals who want to take use of the automations (starting at $49 per month).

Who GetResponse is for: Marketers searching for a reliable, flexible solution with the most up-to-date features. GetResponse is a sales funnel solution worth looking at if you’re searching for one.



5. Hubspot – The Pivot of All Marketing Campaigns

Hubspot is currently one of the most used email marketing platforms in the world. Perhaps it’s because of their generous free offer, which offers free CRM and emails each month to boost startup subscribers in exchange for a tiny footer ad. A landing page builder, single-step automations, an ecommerce builder, and a CRM are all included in the free plan. Advanced marketing capabilities such as multi-step automations, social post scheduling, and time zone distribution are included in the premium subscriptions.

What we like: They constantly update the platform with new features, such as the ability to sell your items and schedule meetings using Hubspot. The social networking tools are fantastic, as is the level of customer service (though this is reserved only for paid subscriptions). The email layouts and subscription forms may be readily customized.

Where they can improve: The interface can be perplexing because the design arrangement changes more frequently than you’d anticipate. Even if the free plan is generous, premium rates are very high in comparison to the competition, and assistance on the freemium plan is non-existent beyond the first month, which is quite aggravating. Furthermore, because you are paid per contact rather than merely enrolled contacts, you must maintain strict list cleanliness. More information may be found in our Hubspot alternatives article.

Who Hubspot is for: Users that are looking for a simple and free email marketing solution.



6. Omnisend – Ecommerce automations

Omnisend’s goal is to empower marketers to “rise above the promotional noise and achieve better results than ever before.” Doesn’t it sound appealing?

Omnisend is a fantastic solution for online store owners because of its various automations, such as browse abandonment and cart recovery.


What we like: It offers some very interesting features, such as ‘wheel of fortune’ incentives for sign-ups, interactive gift boxes, automatic product suggestions, and even ‘live view’ website tracking, in addition to its outstanding automations. You’ll also be able to create landing pages, add goods straight to the email editor, and segment lists based on specific criteria, such as consumers who bought a particular product.

We also like their free plan, which includes 15,000 emails each month. Here’s where you can learn more about Omnisend’s ambitions.

Where they can improve: Unfortunately, the free plan does not offer automation or segmentation. If you don’t have much expertise, creating complex non-ecommerce automations can be a bit difficult.

Omnisend is a wonderful alternative for people who operate an online business on platforms like Shopify since it contains an incredible number of features geared to assist boost conversions.



7. Keap – Professional & Intuitive

Although Keap isn’t the most well-known email marketing platform, we believe it merits a spot on this list because to its low rates and extensive feature set.

It’s also a good choice for people who want a free or pay-as-you-go service.

What we like: Its Free Forever plan gives you access to virtually all of their premium features, as well as 1,000 subscribers and limitless ad-free emails. You may also choose from about 40 email templates, as well as spam testing, A/B testing, and automations.


We like that they have a pay-as-you-go plan that is significantly less expensive than Sendpulse.

This platform is definitely worth checking out if you’re going to be automating emails like abandoned cart and upselling emails, or perhaps the more basic anniversary emails – the workflow options are endless.

They can improve in the following areas:

In setting up your email for scheduling, for example, we discovered a few minor UX issues with the editor.

Who is Keap for: Those looking for a feature-rich, affordable email marketing solution with a free or pay-as-you-go plan.



8. Drip – Ecommerce CRM features

Drip was founded in 2013 and has since grown in popularity as a result of its ecommerce CRM capabilities and simple automations. Despite the fact that there is no free plan available, all premium plans have access to all services. Their cheapest package is $19 per month for 500 contacts.

What we like: Their automated workflow editor is simple to use, well-designed, and versatile, with bright colors and icons that make it enjoyable to use. Links clicked, page visits, tags applied, a purchase in your online store, and more automation triggers are available to pick from. Another useful feature is the ability to tag people automatically if they perform a specific activity, such as visiting a specific website.

Where they can improve: Drip, surprisingly, does not provide any spam or design testing, and the email editor isn’t the most efficient or straightforward. You’ll only be able to pick from six email templates, however you may submit your own HTML designs.

Who Drip is for: For ecommerce firms, Drip is an excellent all-in-one solution. Their advanced automations and CRM tools will save you time and help you arrange your leads better.



9. Sendx – Speed & Deliverability

sendx review

Sendx used to specialize in transactional emails. Their recent move into email marketing appears to be sensible, and the editor performs admirably for such a young product. Transactional emails and SMS are still possible. Autoresponders, A/B testing, sub-accounts (for example, for agencies), and team communication are all provided as well.

What we like:Plans are quite reasonable, and the free offer is also very substantial. The drag-and-drop editor is functional, and the automations are adequate. According to our tests, Sendx has very excellent deliverability rates.

What they should improve: It’s a pity that you can’t try out features like automations, segmentation, or A/B testing with the free plan. In reality, you’ll need to subscribe to one of their higher-level plans to have access to these (Premium or Enterprise).

Who is Sendx for: It’s a wonderful tool for novices seeking for something basic and inexpensive. The ability to handle many sub-accounts makes it appealing to agencies as well.



10. CleverReach – High Deliverability & Speed

clever reach email promo

CleverReach’s free account offers a reasonable email capacity (10,000), but you’ll rapidly overrun it with only 250 subscribers. Furthermore, it is only available to residents of the United States, Canada, India, New Zealand, or Australia.

They do provide a variety of price alternatives, which may appear confusing at first, but they allow you a lot of freedom. Flat-rate, pay-as-you-go, and high-volume choices are among them. Then there are the premium options, such as content segmentation, which allows you to tailor content blocks to the tastes of your readers.


What we like: Their higher-than-average delivery rate. They have a good automation center and enable you build up your own outbound link tracking domain.

Where they can improve: It’s a shame that the registration forms aren’t mobile-friendly. The editor has a few oddities, but they aren’t too bothersome.

Who CleverReach is for: Senders that need a flexible newsletter solution with a lot of options.

Try CleverReach for Free


11. WishPond – Simple, Lovely Interface

Perhaps it’s because Wishpond has been doing email marketing for long that they’ve discovered new channels that no other company has explored. They were the only system that included event management capabilities, polls, and social marketing, for example. Unfortunately, they recently eliminated the event management feature and added more complex ones.

They currently have about 300,000 users throughout the world, as well as 210+ apps for integrating additional services into their platform. Is that sufficient to keep them relevant?

What we like: Deliverability results that are consistently good. Event invites, registrations, and tickets are just a few of the unique features available.

What they should improve: Automation that is both expensive and simple. Constant Contact, in general, lacks essential functionality that you may get elsewhere. Design choices are limited in the editor, and the templates might use an update.

Who is Wishpond for: Wishpond is a bit overpriced in our opinion for the services it provides.



12. Gist – Professional Marketer’s

gist emails service

Gist, a newcomer to the bulk email service industry, is taking a unique approach by concentrating on creators. Vloggers, YouTubers, and bloggers, for example, fall under this category.

It’s an odd perspective, especially given the features are essentially the same as those offered by other provider. On the positive side, even on the cheapest package, you receive all of the features. The landing page builder is helpful, and the tools are enough.


What we like: Features for managing subscribers are excellent. Tags allow you to segment your data in a more complex way. Supportive assistance.

What they should improve: Plans are expensive, particularly when compared to more sophisticated solutions such as Moosend. There aren’t many design possibilities. Reports might be more versatile; for example, they don’t even display bounce rates. Their free plan is severely restricted, and it does not even provide reports. The landing page editor is severely lacking in features and is not at all user-friendly.

Who ConvertKit is for: Individuals or small groups of digital marketers that just want to send plain text newsletters and have a limited budget. Small businesses with simple email marketing operations will find this sufficient.



13. Stripo – Striking Designs and Performance

stripo email review

Stripo takes pride in its worldwide service, which is available in 68 countries across the world. We spoke with many members of their support team and found the service to be polite, quick, and accurate.

We were also pleasantly pleased by how simple and straightforward the platform is, despite the fact that it provides strong capabilities. This is especially amazing when you consider that many of the features are available for free.


What we like: Editor with a lot of intuition. A large number of templates that are both versatile and diverse. The customer service is excellent.

Where they can improve: There aren’t enough automations. Storage capacity is restricted, and if you run out, you’ll have to pay more. They’ve also repeatedly underperformed in our deliverability testing.

Who Stripo is for: Multilingual teams searching for a cost-effective and user-friendly tool.



14. EGOI – All-in-One Platform

This email marketing business recently updated its desktop program with a fresh new look and added a web-based version. It also includes a slew of new features, such as automations, landing pages, and SMS. They have a large variety of modern-looking email themes as well as an easy-to-use email editor.

Bonus feature: if you want to keep your data offline, Egoi’s desktop edition allows you to do so.


What we like: Excellent user interface, as well as some innovative email designs. The editor is quick and simple to use, providing you a lot of freedom when it comes to editing emails.

Where they can improve: List management and automations are easy – it would be wonderful if they could do more. Because they charge by the number of emails sent, the service may be rather costly. Rates of delivery might also be improved.

Who is Egoi for: Egoi may be a good fit for you if you value ease of use and attractive email templates. It’s also something we’d suggest to anyone who wants to keep their data offline.



15. Maropost – Learner’s First Choice

The autoresponder, according to Maropost, was invented by them. It’s quite plausible that they did, given their countless experience. However, we had anticipated that with all of this expertise, a better tool would emerge — more on that later.

On the bright side, all pricing plans provide the same set of features. A/B testing, email analytics, and conversion tracking are all included. They also have a mobile app that allows you to send emails while you’re on the move.


What we like: List management features are good, and support is adequate.

What they should improve: Maropost is rather pricey, which would be great if the editor wasn’t problematic. The automations are a little rudimentary.

Who is Maropost for: To be honest, I’m not sure. There are less expensive and more effective alternatives. ActiveCampaign if you want a truly intelligent solution, and MailerLite if you want a reliable tool at a reasonable price.

Try Maropost for Free


Which newsletter service is best for my needs or industry?

Obviously, there is no such thing as a one-size-fits-all piece of advice, because the ideal newsletter software for you could be entirely different from the one I propose for the next person who visits this page. That’s why I made a few categories to make it easier for you to find what you’re looking for.


For small businesses, the finest email marketing service is

free email marketing services


Small enterprises were the focus of our rating. So, in general, I recommend Maropost or Sendpulse if you just want a solid and inexpensive email solution that won’t break the bank.

If you’re looking for a CRM and want to make your automation as near to flawless as possible, look at ActiveCampaign or Drip. Of course, this means paying a bit extra, but hey, with all that automation, you’ll either improve sales or save time that you may use towards something else.


The finest ecommerce email marketing platform

 For example Shopify and WooCommerce

ecommerce email marketing services

As an online retailer, you have particular requirements: sales data should be imported into newsletter software so that you may construct segments and send out triggered campaigns (like abandoned cart emails). We’ve put together a list of the best Shopify newsletter tools. You have extremely particular requirements as an internet retailer: Sales data should be imported into newsletter software so that you may construct segments and send out triggered campaigns (like abandoned cart emails). We’ve put together a list of the best Shopify newsletter tools.

Omnisend is a full-service ecommerce platform with extensive connectors for Shopify, WooCommerce, and BigCommerce. You may effortlessly drag and drop your goods into your campaigns using their product picker.

Check out ActiveCampaign or Drip if automation is essential to you. To bring in income, order numbers, order status, and other information, use their free Deep Data Integrations for Shopify, WooCommerce, BigCommerce, and Square.


Best freemium email marketing services


You may select from a variety of free email marketing providers. Moosend is the most well-known, allowing you to send up to 10,000 emails to up to 2,000 subscribers. The only problem is that if you exceed these restrictions and upgrade to a premium plan, your costs will skyrocket.

Omnisend is the finest free email mailing service. The free package comes with 12,000 emails and 1,000 subscribers, as well as automations and a fantastic landing page editor. Furthermore, you won’t be surprised when you upgrade to a premium plan because rates start at just $10/month and go up to $30/month for up to 5000 members.

Sendpulsealso has a free subscription that includes unlimited subscribers and 9,000 emails each month; however, there is a daily restriction of 300 emails. Even if you have a moderate amount of email volume, premium services are quite inexpensive. Only $25 each month gets you 40,000 emails.

Affiliate Marketer’s Best Email Marketing Service

affiliate marketing complete tutorial

Let me begin by advising you to avoid the following: Mailchimp dislikes it when their service is utilized for affiliate marketing. Because to this breach of their terms of service, a large number of accounts have been closed.

You should probably check into GetResponse instead. They just added a sales funnel tool, which is very beneficial if you utilize sponsored advertisements or webinars to generate leads. Here’s a link to a much more in-depth post about the top sales funnel builders.


Features and Terminology of Email Marketing Services in a Nutshell

Before we wrap things off, let’s go through the basics of email marketing terminology.

An autoresponder is a series of automatic emails that are delivered in a predetermined order. Begin as soon as a user signs up for one of your forms. They might range from simple recommendations to elaborate sales funnels that turn clicks into sales. Find out more.


Bounced email refers to email that has not been delivered because the address is incorrect or has been removed. These individuals are generally deactivated for you by email marketing companies.

Deliverability: For a variety of reasons, not all emails make it to recipients’ inboxes. The success rate is known as deliverability, and it’s something to think about when choosing a service.


Email automations are a little more complicated and versatile than autoresponders since they don’t have to follow a set of rules. You may tag users based on the pages they view on your site, and then send them personalized automated emails. You may also send an email based on a user’s actions (for example when they click a link). With site-tracking and sophisticated logic trees, some of these automations can go a long way.

A visual file that can be animated is known as a GIF. What is the significance of this? It’s nearly difficult to embed a video in a newsletter that will function across all email clients – it’ll be banned the vast majority of the time. Animated GIFs are a popular technique to add moving pictures because of this. By simply adding a video link (e.g. YouTube) to the template, services like Mailerlite and Mailchimp may automatically produce a GIF animation.

Models of pay-as-you-go and subscription: It’s very self-explanatory. It’s similar to a cell phone plan. You can credit your account with a set number of emails. You may also pay on a monthly basis, which appears to be the most popular option, particularly among corporations. This generally entails limitless campaigns with varying prices depending on the number of subscribers you have. To view the pricing given by each supplier, use our newsletter cost calculator.

Responsive email: Just like a website, the email adjusts to the size of the screen. It implies that your newsletter should appear excellent on all devices, including desktops, laptops, cellphones, and tablets.

A template is a style for your newsletter that has already been established. The design options can be simple or elaborate, with a variety of fonts, colors, and buttons. You may quickly generate nice-looking emails with photos and rich-formatting using the built-in template-editors. We’ve compiled a collection of free responsive templates that you may use with any mailing software. You might also get some ideas from these newsletter samples.


Order confirmations, password resets, and renewal reminders are just a few of the triggered, business-related emails that certain providers may send in bulk.

Final Thoughts on Email Marketing Services

Different email marketing systems have a wide range of prices. And more costly does not always imply superior quality. Sendpulse and MailerLite, for example, provide excellent low-cost options. Getresponse is more expensive, and it doesn’t offer any better automations than Moosend or ActiveCampaign.



Starting with a free plan appears to be pretty risk-free. Keep in mind that your emails will have a small advertisement (unless you use Moosend) and that you will have limited support.

In any event, we hope that this guide has given you a good overview of the benefits and drawbacks of each service so that you can make an informed decision right now.


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